Hi, this is Kat from SuccessAmp, experts in inbound marketing in Grand Rapids MI. We help your potential customers find you through multiple channels like blog, search engines and social media.
Selling your products can now be done directly through social media. That is called Social Commerce. If you are not utilizing it, you may be behind your competitor. Check out the post by Jacob McMillen below for further reading.
SEO is valuable to every company. Wells Yu discusses 3 reasons why. Check out the article below.
Don’t Let Go of Expectations … Put Them to Work in Your Marketing
Explore how you could use expectations to your advantage in certain conditions for your business.
5 ways to balance technical & non-technical SEO
Columnist Jim Yu thinks it’s significant that technical and non-technical SEOs find ways to work together. Each is compelling on its own, but it’s in the combined efforts of both that the real magic happens.
3 Reasons Your AdWords Traffic Is Not Qualified
AdWords is one of the most likely paid media channels. By utilizing it, you’re concentrating on people who explicate their intent in advertising platforms.
The Big, Easy Guide to Keyword Research for Businesses
Effective keyword research appears to be a daunting task. Without quality keywords, your search marketing campaigns (paid and organic) will be totally misguided.
How to Build a Remarkable 21st Century Brand
Economic disruptions created by the continuous technological revolution, growing uncertainty in global markets, and crises of complexity produced by social media all make this a challenging point for organizations endeavoring to build or improve their brand identities.
5 Ways to Boost Your SEO With Third-Party Review Sites
Everyone agrees reviews are helpful for business, but countless business owners and marketers still view them with resentment.
Social Commerce Is Changing The Ecommerce Game… Kinda Sorta
With a few niche-specific exceptions, we would never suggest making social commerce the central piece of your sales strategy. It’s never a good idea to put all your eggs in a basket someone else controls.
4 Strategies for Dynamic Search Ads in Lead Generation Accounts
Dynamic Search Ads (DSA) have been around for considerably a while now. They’ve gone through various iterations and continue to get better each time a new feature is launched.
A PPC ACCOUNT MANAGER’S CHECKLIST
Whether you’re the most novice paid advertiser or a seasoned vet, the question “what do I do now” has likely come up many times. It is good to have a checklist of actions that you should be at least considering about on a regular basis.
Adapting and Responding to Feedback Drives Content Marketing Results
According to 90% of the 150 brand marketers surveyed, responsiveness is important, if not critical, to the delivery of an exceptional customer experience.
3 Reasons SEO Is Incredibly Valuable to Your Company
SEOs offer insights and ideas on how to take advantage and implement these new technologies to rank better in search results. Having an SEO means you have a person who is always thinking about how to enhance the user experience of the site to satisfy the expectations of today’s consumers.
SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher
Build your relevant organic traffic by boosting the size of the market, rather than by striving to rank higher.
Why the “Pivot to Video” Is Misguided
Pivoting to video is the latest example of marketers and content creators being so keen to adopt a new platform or medium that they ruin it.
These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof
Rewriting all your ads is absolutely a laborious task, and it seems that in all this work over the past year, many advertisers forgot to implement some of the industry’s oldest best practices.
6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to increase conversion of your marketing campaigns
That’s it for this week, thanks!
Social Media Roundup Blog 